Aperture by Andrew
Aperture by AndrewWebsites & SEO for small businesses
Services

Local SEO and website services for small businesses.

Every engagement here is implementation: hands-on work to build, fix, or maintain your search presence. Fixed-price audits (the diagnosis step) live on the Packages page. Everything you see below is scoped and quoted around what your business actually needs.

Start here

Not sure where the gaps are? Start with an audit.

Before spending on fixes, bring every problem into focus. Our fixed-price audit packages review your site from every angle and hand you a prioritized list of exactly what to tackle and in what order.

Website

Website Buildout or Overhaul

A fast, professional website built to attract local customers.

A clean, mobile-friendly site built from scratch for your small business, designed to rank in local search and turn visitors into customers.

What you get

  • Custom design built around your business, not a generic template
  • Mobile-first, fast-loading pages optimized for local search
  • On-page SEO built in from the start: titles, headings, schema markup
  • Contact forms, click-to-call, and the conversion basics most template sites miss
  • Google Business Profile connection and basic local signals
  • Handoff with everything you need to manage it yourself, or I can handle ongoing updates
SEO

Local SEO Optimization

Hands-on fixes that bring your business into focus when nearby customers search.

Implementation of the technical and content changes keeping your business off the first page for local searches. Start with an audit to identify the gaps, then bring me in to close them.

What you get

  • Full technical SEO fixes: titles, descriptions, headings, and on-page structure
  • Core Web Vitals remediation with verified before-and-after results
  • Google Business Profile optimization
  • Local citation and NAP consistency cleanup
  • Broken link and redirect chain fixes
  • Local keyword and content gap fixes targeting your best search terms
GEO

AI Search Optimization

Get recommended by ChatGPT, Perplexity, and Google AI Overviews.

The Full Audit + AI Visibility package diagnoses where your business stands in AI search and hands you a prioritized fix list. This service implements those fixes: schema buildout, content restructuring, citation cleanup, and the structural changes that move the needle in AI results.

What you get

  • Schema markup and structured-data buildout across your site
  • Business signal fixes: contact info, social presence, and third-party citations
  • Content restructuring for AI readability and citation
  • AI crawler access fixes so ChatGPT, Perplexity, and other AI engines can reach your site
  • Fixes prioritized against the gaps competitors are winning in AI results
Analytics

Analytics & Search Console Setup

Analyze your site's traffic and search performance with the right tools in place.

Setup and configure Google Analytics 4 and Google Search Console, connect them, and build the reports that tell you what matters.

What you get

  • Google Analytics 4 setup and configured correctly
  • Google Search Console verified and connected to GA4
  • Conversion tracking set up: form submissions, phone clicks, key actions
  • A plain-English monthly report template you can actually read
  • Walkthrough of what to check and when, so the data does not just sit there
  • 30-day follow-up to confirm everything is tracking correctly
SEO

Ongoing SEO Monitoring

Monthly ranking and health checks so nothing slips without you knowing.

Regular reviews of your rankings, site health, and search visibility, with plain-English reports and clear next steps.

What you get

  • Monthly keyword ranking check across your target terms
  • Technical health scan: crawl errors, broken links, Core Web Vitals regressions
  • Google Search Console review: impressions, clicks, and position trends
  • Plain-English report with a short list of what to focus on next
  • Alerts for anything that needs immediate attention between monthly reports
  • Quarterly strategy check-in to adjust priorities as your business changes
SEO

SEO Retainer

Ongoing optimization handled for you, month after month.

Continuous SEO work: content, citations, technical fixes, and link building, so your rankings grow while you run your business.

What you get

  • Monthly content updates, page optimizations, and on-site improvements
  • Local citation management and NAP consistency maintenance
  • Technical health monitoring with fixes included, not just flagged
  • Link building and outreach appropriate to a local business
  • Monthly report with ranking movement, work completed, and next-month plan
  • Priority access for questions and quick-turn requests

Not sure which service fits?

Start with the free audit and see where your site stands. Or reach out and describe what you are trying to improve. I will tell you what makes sense.