Aperture by Andrew
Aperture by AndrewWebsites & SEO for small businesses
SEO

SEO Retainer

Your site kept healthy and your search presence growing, handled month after month.

For owners who treat search as ongoing marketing, not a one-time fix. This is the fuller of two ongoing options: a lighter care plan keeps a site maintained and current, and this retainer includes all of that plus the hands-on SEO that grows your rankings. Content, citations, technical fixes, and reporting, brought into focus and handled so you can run your business.

Who this is for

Small businesses that want consistent search growth without the time to manage it themselves or juggle multiple vendors, and want the site kept current at the same time.

What you get

  • Your site kept current and secure: updates, backups, and security patches so nothing quietly breaks
  • Technical health watched and fixed, not just flagged: crawl errors, broken links, and speed regressions
  • Small content edits handled as they come up: your hours, a new photo, a staff change
  • Ongoing content updates, page optimizations, and on-site improvements
  • Local citation management, NAP consistency, and Google Business Profile upkeep
  • Link building and outreach appropriate to a local business
  • A monthly report with ranking movement, work completed, and next-month plan
  • Priority access for questions and quick-turn requests

Common questions

What makes a retainer different from a one-time project?
Search rankings are not a one-and-done fix. A one-time audit finds the problems. A retainer keeps fixing new ones, builds your authority over time, and adjusts as Google changes its algorithms or your competitors change their approach.
Do I need all of this, or just someone to keep my site running?
Those are two different levels. If you only want the site kept alive and current, updates, backups, small edits, and a regular health check, that is a lighter care plan, and it is genuinely all some owners need. This retainer is the step up: it includes that upkeep and adds the ongoing SEO that grows your rankings. We size it to what your business actually needs, so you are not paying for growth work you do not want.
How is retainer pricing structured?
Retainers are scoped and priced around what your business needs and how competitive your market is. We talk through your goals, I propose a scope, and you decide if it fits. No opaque packages, and your domain and hosting stay in your own name and are paid to those providers directly rather than marked up through me.
Can I start with a one-time audit and move to a retainer later?
Yes, and that is often the right order. The audit tells us exactly where to focus. The retainer then builds on that foundation instead of starting blind.